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Privacy Policy

Last updated: January 1, 2025

1. Introduction

Last Updated: January 1, 2025

Welcome to Peach. This Privacy Policy is designed to help you understand how Peach, Inc. ("Peach," "we," "our," or "us") collects, uses, and safeguards the information you provide to us through our website, mobile application, and other digital services (collectively, the "Services").

By accessing or using our Services, you agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not access or use our Services.

Peach, Inc. is the data controller responsible for your personal data. We are committed to protecting your privacy and complying with applicable data protection laws.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide directly to us when you use our Services. This may include:

  • Account information (e.g., username, email address)
  • Profile information
  • Content you create, share, or post on our Services
  • Communications you send to us
  • Survey responses

2.2 Information We Collect Automatically

When you access or use our Services, we may automatically collect certain information, including:

  • Device information (e.g., device type, operating system)
  • Log data (e.g., IP address, access times)
  • Usage data (e.g., features used, content viewed)
  • Location data (with your permission)

2.3 Information from Other Sources

We may receive information about you from other sources, including:

  • Other users of our Services
  • Social media platforms, if you connect your account to our Services
  • Third-party services that you use to log into our Services

2.4 Legal Basis for Processing (for EU Users)

For users in the European Union, we process your personal data based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract with you
  • Compliance with a legal obligation
  • Our legitimate interests, provided they do not override your fundamental rights and freedoms

3. How We Use the Information We Collect

We use the information we collect for various purposes, including:

  • Providing, maintaining, and improving our Services
  • Personalizing your experience
  • Communicating with you about our Services
  • Analyzing usage patterns and trends
  • Detecting and preventing fraud and abuse
  • Complying with legal obligations

We may also use aggregated or de-identified data for any purpose, which is not subject to restrictions under this Privacy Policy.

For EU users, we process your data for these purposes based on the legal grounds outlined in Section 2.4.

4. When We Disclose the Information We Collect

We may share your information in the following circumstances:

4.1 With Affiliates

We may share information with our affiliated companies for purposes consistent with this Privacy Policy.

4.2 With Service Providers

We may share information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf.

4.3 For Legal Reasons

We may share information if we believe it's necessary to comply with applicable laws, regulations, legal processes, or governmental requests.

4.4 In Connection with Business Transfers

If we're involved in a merger, acquisition, financing, or sale of business assets, we may transfer your information as part of that transaction.

4.5 With Your Consent

We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.

4.6 User Content and Public Features

Some features of our Services may allow you to share information publicly. Any information you submit through such features will be publicly available.

4.7 International Data Transfers

Your information may be transferred to, and processed in, countries other than the country you live in. These countries may have data protection laws different from the laws of your country. We implement appropriate safeguards to protect your information when transferred internationally.

5. Cookie Policy

5.1 What are Cookies?

Cookies are small data files stored on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

5.2 Types of Cookies We Use

We use the following types of cookies:

a) Essential Cookies: These are necessary for the website to function properly.
b) Functional Cookies: These remember your preferences and enhance your experience.
c) Analytics Cookies: These help us understand how visitors interact with our website.
d) Advertising Cookies: These are used to deliver relevant ads and track ad campaign performance.

5.3 How We Use Cookies

We use cookies to:

  • Keep you signed in
  • Remember your preferences
  • Understand how you use our Services
  • Improve our Services
  • Deliver relevant advertising

5.4 Third-Party Cookies

Some cookies may be placed by third parties when you use our Services. These third parties may collect your information for their own purposes.

5.5 Managing Cookies

Most web browsers allow you to control cookies through their settings. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience.

5.6 Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to "Do Not Track" signals.

6. Online Analytics and Advertising

6.1 Analytics Services

We use analytics services like Google Analytics to help us understand how users engage with our Services. These services may use cookies and similar technologies to collect information about your use of the Services and other websites.

6.2 Advertising

We may work with third-party advertising companies to serve ads when you visit or use our Services. These companies may use information about your visits to our website and other websites to provide relevant advertisements about goods and services that may interest you.

6.3 Your Choices

You can opt out of certain advertising features through your device settings, ad network preferences, or our Services settings. For more information about opting out of interest-based advertising, visit www.aboutads.info/choices or www.youronlinechoices.eu.

7. User Choices and Rights

7.1 Account Information

You can update, correct, or delete your account information at any time by logging into your account settings. If you need assistance, please contact us at privacy@thepeach.ai.

7.2 Communication Preferences

You can opt out of receiving promotional communications from us by following the instructions in those communications. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

7.3 Cookie Preferences

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may impact the functionality of our Services.

7.4 Data Subject Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access your personal information
  • The right to rectify inaccurate personal information
  • The right to request the deletion of your personal information
  • The right to restrict the processing of your personal information
  • The right to data portability
  • The right to object to the processing of your personal information

7.5 Additional Rights for EU Users

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • The right to withdraw consent at any time
  • The right to lodge a complaint with a supervisory authority

7.6 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@thepeach.ai. We will respond to your request in accordance with applicable data protection laws.

8. Children's Privacy

8.1 Age Restrictions

Our Services are not intended for children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children under these ages.

8.2 Handling of Underage Users' Data

If we learn that we have collected personal information from a child under the applicable age limit, we will take steps to delete that information as quickly as possible. If you believe that we might have any information from or about a child under the applicable age limit, please contact us at privacy@thepeach.ai.

9. Security Measures

We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no internet or electronic communications service is ever completely secure or error-free.

9.1 Data Protection Measures

We implement various security measures to maintain the safety of your personal information when you use our Services, including:

  • Encryption of sensitive information
  • Regular security audits
  • Access controls to limit employee access to personal information
  • Secure data storage practices

9.2 User Responsibilities

While we strive to protect your personal information, the security of your data also depends on you. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your account after using shared computers.

9.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and the relevant authorities as required by applicable laws.

10. Data Retention

10.1 Retention Period

We retain personal information we collect from you for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements.

10.2 Criteria for Determining Retention Period

To determine the appropriate retention period for personal information, we consider:

  • The amount, nature, and sensitivity of the personal information
  • The potential risk of harm from unauthorized use or disclosure of your personal information
  • The purposes for which we process your personal information and whether we can achieve those purposes through other means
  • Applicable legal requirements

10.3 Data Deletion

When we no longer need to use your personal information, we will either delete it or anonymize it. If deletion is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

11. International Data Transfers

11.1 Cross-Border Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

11.2 Safeguards for EU-US Transfers

For transfers from the European Economic Area (EEA) to countries not considered adequate by the European Commission (like the United States), we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission, to protect your personal information.

11.3 Consent to Transfer

By using our Services, you consent to the transfer of your personal information to countries outside your country of residence, subject to appropriate safeguards as required by applicable law.

11.4 Further Information

If you would like further information on the specific mechanism used by us when transferring your personal information out of the EEA, please contact us at privacy@thepeach.ai.

12. Third-Party Links and Services

12.1 Third-Party Links

Our Services may contain links to third-party websites and services. We are not responsible for the content or privacy practices of these third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

12.2 Third-Party Services

We may use third-party services to support our Services, such as analytics providers and advertising networks. These third-party services may collect information about you when you use our Services. We do not control these third-party services, and their use of your information is governed by their respective privacy policies.

12.3 Social Media Features

Our Services may include social media features, such as the Facebook "Like" button or Twitter "Share" button. These features may collect your IP address and which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing them.

12.4 User Responsibility

We encourage you to be aware when you leave our Services and to read the privacy statements of any other site that collects personal information.

13. Changes to the Privacy Policy and Cookie Policy

13.1 Policy Updates

We may update this Privacy Policy and Cookie Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible.

13.2 Notification of Changes

If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

13.3 Continued Use of Services

Your continued use of our Services after the effective date of any change to the Privacy Policy will constitute your acceptance of the amended Privacy Policy. If you do not agree to the revised policy, please discontinue using our Services.

14. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Please note that we operate virtually and do not maintain a physical office address.

For users in the European Union:

15. Regional Privacy Disclosures

15.1 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). These rights include:

  • The right to know what personal information we collect about you and how we use and disclose it
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of your personal information
  • The right to non-discrimination for exercising your CCPA rights

To exercise your CCPA rights, please contact us at privacy@thepeach.ai.

15.2 European Economic Area (EEA) and United Kingdom Residents

If you are located in the EEA or UK, you have certain rights under the General Data Protection Regulation (GDPR) and UK GDPR, respectively. These include:

  • The right to be informed about our processing of your personal data
  • The right to access and receive a copy of your personal data
  • The right to rectification of any inaccurate personal data
  • The right to erasure of your personal data in certain circumstances
  • The right to restrict processing of your personal data
  • The right to data portability
  • The right to object to processing based on legitimate interests
  • Rights related to automated decision-making and profiling

To exercise these rights, please contact us at privacy@thepeach.ai.

15.3 Nevada Residents

Nevada residents have the right to opt out of the sale of certain "covered information" collected by operators of websites or online services. We currently do not sell covered information, as "sell" is defined by Nevada law, and we don't have plans to do so in the future.

15.4 GDPR Compliance

For users in the European Union, we comply with the GDPR. This includes:

  • Processing personal data lawfully, fairly, and transparently
  • Collecting personal data only for specified, explicit, and legitimate purposes
  • Ensuring personal data is adequate, relevant, and limited to what is necessary
  • Keeping personal data accurate and up to date
  • Storing personal data only as long as necessary
  • Processing personal data in a manner that ensures appropriate security

If you have any questions about our GDPR compliance, please contact us at privacy@thepeach.ai.